John Lucas

I established an award-winning NGO which addressed environmental issues through a holistic syllabus-based educational model. 

This concept evolved over the year into Overlanding travel, digital marketing, and expedition consultancy. To date, I have been able to work with and act as an ambassador to global-based environmental NGOs, vehicle manufacturers, and outdoor brands.  

Though no matter where I was travelling, I always had my camera close at hand….. 

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Why Visual Media

Visual media plays a critical role in conservation efforts by inspiring people to care about the natural world and the species that inhabit it. Humans are visual creatures, and we often connect more strongly with images and videos than we do with written or spoken words. By showcasing the beauty and diversity of wildlife and their habitats through visual media, we can engage more people in conservation efforts and inspire them to take action to protect the natural world.

Visual media can also provide crucial documentation of the state of the environment and the impacts of human activities on it. Through photography, videography, and satellite imagery, we can track changes in land use, deforestation, and the distribution and abundance of species over time.

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Gear Partners

Conservation: #SciComms

Effective SciComms can help to bridge the gap between scientists and society, promoting a better understanding of the ecological, social, and economic values of biodiversity and ecosystems. By communicating scientific findings and conservation challenges in a clear, engaging, and compelling way, we can inspire people to care about the natural world and take action to protect it.

SciComms can also help to foster public trust in science and conservation, by promoting transparency, accountability, and open communication.

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Conservation Partners

Brands and Business

I turned my passion for visual media into a successful business by combining my creativity with my entrepreneurial spirit. As someone who has always had a love for photography and videography, I knew that I wanted to pursue a career that allowed me to create impactful and meaningful visuals.

Owning a visual media business has been a fulfilling and rewarding journey. It has allowed me to turn my passion into a career that I love, and has given me the opportunity to work with amazing clients who share my love for visual storytelling.

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